While much of the mainstream music scene seems to be permeated by pop and rap music, rock and metal music is actually being consumed and purchased at a much higher rate.
This might come at a surprise because of how often pop stations and Top 40 stations come up on the radio dial. There are a total of 464 Contemporary Pop Hit radio stations compared to just 165 Active Rock stations and just 73 Mainstream Rock stations as of May 2016 according to News Generation.
But when looking at other types of music consumption, pop took a backseat to rock and metal. Data from Nielsen Music about the US Market shows that rock music claimed 29 percent of total consumption across album purchases, track purchases and on streaming platforms in 2014. Continue reading